Just How Is The World Of Fashion Coping Against The Recession?
Now we’re into the recession up to our necks, how have fashions designers and sellers been coping in the face of economic collaspe? Some designers have been using high grade materials that have a huge price tag, are attempting to use cheaper materials to achieve the same result. Some designers have thrived under the pressure, using it as a inspriation to create unique and unusual designer clothes. Where there was money used to solve a problem before is now being solved with creative solutions, which gives them some inspired works. Tapping into the zetgeist of the times, some designers have stopped showing their collections at the expensive catwalk shows. Designers are having private meetings with fashion editors and buyers or doing smaller functions to show off their collections -getting rid of all glamour. Designers seemed to have gone one or two ways, catering to the rich who are safe from the recession or targetting the general public which smaller price tags and simpler designs.
Shops like Debenhams has reported that their designer ranges have actually seen a boost in sales with womens and mens fashion. The beauty market has also seen rises with brands like dermalogica and Eve Lom making profits. Shoppers have begun to think about what they buy, and are purchasing high end clothing without the high end price tag. The retail store announced a double digit growth in sales going upto xmas while sales and profit are increasing while the compnay try to reduce its debt.
Demand in America and Europe has dropped but the middle east is showng more growth and is steadily rising. So focus has switched to the middle east as some designers start focussing on the market out there to try and gain back some of the revenue they’ve lost from the Amercian and European markets.
So it appears that while people arent spending as much on fashion as they once did, they seem to still be spending. The fashion market and other marketsfor example the skincare market is still shifting products off the shelves. Designers are welcoming the challenge of the recession and letting it inspire them, rather than letting it have a negative imapct.